Leading Department Store Chain in South America
Driving retail innovation and efficiency with AI-powered hyper-realistic virtual models
We developed a generative AI solution to create hyper-realistic virtual models, optimizing commercial content production, reducing time and costs, and enabling a more diverse and inclusive representation of consumers.
- Industry
- Capabilities
- Regions
- 🇨🇱 Chile
- 🇵🇪 Peru
- 🇦🇷 Argentina
- Published
- July 2026
The Challenge
The organization sought to modernize its digital catalog by incorporating hyper-realistic virtual models to showcase its products. The challenge was to accelerate the creation of visual content without relying exclusively on traditional photo shoots, while providing a more inclusive representation of its customer base through diverse profiles, ethnicities, and body types.
The Solution
We implemented a generative AI solution to create and dress virtual human models with photorealistic images. The platform enabled the rapid and scalable production of visual content, adapting representations to different customer profiles, styles, and body types while optimizing the catalog production process and enhancing the digital shopping experience.
Benefits
- Reduced time and costs associated with visual content production.
- Streamlined the creation and maintenance of the digital product catalog.
- Increased diversity and inclusion in the representation of customers and products.
- Scalable content generation with consistent results.
- Enhanced the shopping experience through hyper-realistic imagery.